T Galleria Shop a World of Exceptional Style
T Galleria is a luxury destination that exists both digitally and physically, featuring the world’s leading luxury brands. It offers travelers the ultimate luxury retail experience, whether at home or abroad, with locations in airports and metropolitan centers.
Context
T Galleria’s ‘Shop a World of Exceptional Style’ is a campaign in which fashion models Karen Elson and Jae Yoo are immersed in a fantastical tropical realm. The campaign photography is activated by dragons, plant life, aquatic life, and wildlife, juxtaposed against luxury merchandise such as handbags and fragrances.
Print Media
Print advertisements were designed for travel and in-flight magazines, as well as newspapers such as The New York Times, Oriental Daily News, Headline Daily, The Straits Times, and more.
Digital Media
A social media library of assets was designed as an additional vehicle to activate the campaign. This library includes feed posts, story posts, and carousel posts.
Digital Media: Website
The website’s homepage, on desktop, mobile, and tablet, featured an auto-carousel that narrated the entirety of the campaign photography.
Out-of Home Activations
A variety of out-of-home activations took place in city centers and airports. These locations included Los Angeles, Hong Kong, Singapore, Tokyo, and others.
Campaign Collateral
Gift boxes, tissue paper, shopping bags, gift cards, notebooks, chocolate bars, neck pillows, and sleep masks were designed to extend the campaign’s outreach.
Complimentary chocolate bars were offered at checkout in T Galleria stores and to passengers on flights to and from Hong Kong.
Additionally, notebooks, neck pillows, and sleep masks were available for purchase at T Galleria stores.
