Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.
T Galleria A World of Exceptional Style in a Sculptural Realm Campaign
T Galleria is a luxury destination showcasing the world’s leading brands online and in airports and cities worldwide.
Context
T Galleria’s “A World of Exceptional Style in a Sculptural Realm” campaign places Karen Elson and Sean O’Pry in a fantastical paper-sculptural world where oversized forms frame luxury merchandise.
Print Media
Print advertisements were designed for in-flight magazines, as well as newspapers such as The New York Times, Oriental Daily News, Headline Daily, The Straits Times, and more.
Digital Media
A social media library of assets, including feed, story, and carousel posts, was designed as another vehicle to activate the campaign.
Digital Media: Desktop
The website’s homepage, on desktop, mobile, and tablet, featured an auto-carousel that narrated the entirety of the campaign photography.
Out-of Home
A variety of out-of-home activations took place in city centers and airports. These locations included Los Angeles, Hong Kong, Singapore, Tokyo, and others.
Retail Collateral
The in-store experience paired campaign photography with location-specific illustrations, extending the campaign across gift boxes, shopping bags, gift cards, and more.
Suggested
Next Project > 
