T Galleria A World of Exceptional Style in a Sculptural Realm
T Galleria is a premier luxury destination available both online and in-store, showcasing the world’s top luxury brands. It provides travelers with an exceptional retail experience, whether they’re at home or exploring international destinations, with locations in airports and city centers.
Context
T Galleria’s ‘A World of Exceptional Style’ campaign features fashion models Karen Elson and Sean O’Pry immersed in a fantastical, paper-sculptural realm. The campaign photography brings to life elements such as oversized, otherworldly wildlife and plant life, as well as architecture and junk ships. These elements are juxtaposed against luxury merchandise, including handbags, watches, and beauty products.
Print Media
Print advertisements were designed for travel and in-flight magazines, as well as newspapers such as The New York Times, Oriental Daily News, Headline Daily, The Straits Times, and more.
Digital Media: Social
A social media library of assets, including feed, story, and carousel posts, was designed as another vehicle to activate the campaign.
Digital Media: Website
The website’s homepage, on desktop, mobile, and tablet, featured an auto-carousel that narrated the entirety of the campaign photography.
Out-of Home Activations
A variety of out-of-home activations took place in city centers and airports. These locations included Los Angeles, Hong Kong, Singapore, Tokyo, and others.
In-Store Collateral
The in-store experience combined campaign photography with location-specific illustrations.
Gift boxes, store cards, gift cards, shopping bags, notebooks, and more were designed to further activate the campaign.
