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+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

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Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style (Swiss Style) and informed by his training at the Rhode Island School of Design, Salvas works within—and occasionally challenges—this ideology to create thoughtful, dynamic design systems for commercial and cultural institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams at all levels while fostering collaboration, innovation, playfulness, and a positive team culture.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI).

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

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This website’s visual system and backend respond to timeframes designated for daytime and nighttime in Brooklyn, NY.

In dedication to the legendary Wolfgang Weingart.

+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

+++

Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style (Swiss Style) and informed by his training at the Rhode Island School of Design, Salvas works within—and occasionally challenges—this ideology to create thoughtful, dynamic design systems for commercial and cultural institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams at all levels while fostering collaboration, innovation, playfulness, and a positive team culture.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI).

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

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This website’s visual system and backend respond to timeframes designated for daytime and nighttime in Brooklyn, NY.

In dedication to the legendary Wolfgang Weingart.

Toni Haber Team A Rebrand of a Female-Led Team of Real Estate Advisors

Toni Haber Team: Private Client Advisors, led by Toni Haber, is a female-led team of real estate advisors in New York City specializing in Manhattan penthouses.

Context

Haber sought a dynamic identity that challenged real estate conventions, avoiding a cliché logo and studio headshots. She wanted a social media presence that framed her listings through the lens of a more creative approach.

ASCII Generator Artwork

An ASCII generator replaced standard studio headshots with typographic portraits built from letters, numbers, and punctuation—celebrating the backend language of software development that powers her digital practice.

Logo

The logotype visually represents Manhattan, with formal nods to bridges, tunnels, and skyscrapers, while the interconnectedness symbolizes the fluidity of team members working together.

Print Media

A stationery system included double-sided business cards, letterhead, envelopes, and pitch folders, with special printing techniques such as embossing elevating select assets.

A quarter-fold listing poster was designed and mailed in a recycled poly bag to a curated list of clients.

Digital Media

Toni Haber Team Presents is a series of social teaser posts designed to spark interest in Haber Team listings, with themes drawn from the formal and tactile qualities of each property.

Photography

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