Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.
Aspen Experience The Jazz Aspen Snowmass Festival Campaign
Aspen Experience is an annual VIP event in Aspen hosted by Compass, a technology-driven luxury real estate brokerage, for top-performing agents, centered around the Jazz Aspen Snowmass Festival.
Context
The campaign established a versatile visual system across multiple touchpoints and platforms, incorporating language, logo, color, typography, and photography. Its message, “We Are Family,” reflects the unity of Compass, its agents, and their extended families.
Logo
The logotype is a customized ultra bold cut from Compass’s Compass Sans family of fonts. Its compressed tracking was inspired by typography found on 1930’s Swiss ski posters.
Responsive Framework
The logotype is responsive to a variety of forms and environments, both tactile and digital, allowing for diverse and dynamic layouts.
Color & Photography
The translucent color palette pays homage to the diversity of agents, drawn from various regions across the nation, each with their own unique backgrounds and diverse experiences.
The campaign’s imagery invites viewers to adopt the perspective of a homeowner, positioned indoors and looking out onto Aspen’s landscape.
Print Media
A variety of print assets were designed, including Colorado-targeted magazine advertisements, one-sheets, newspaper announcements, and double-sided posters.
Digital Media
A social media library of assets was designed to encourage agent participation, share their pride in Compass, and celebrate their own family members, whether they be a son, mother, grandmother, and more.
Out-of Home
Swag
T-shirts, cocktail coasters, and tote bags were designed for employees and agents to convey their pride and investment in Compass.
Suggested
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