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+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

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Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style (Swiss Style) and informed by his training at the Rhode Island School of Design, Salvas works within—and occasionally challenges—this ideology to create thoughtful, dynamic design systems for commercial and cultural institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams at all levels while fostering collaboration, innovation, playfulness, and a positive team culture.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI). 

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

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This website’s visual system and backend respond to timeframes designated for daytime and nighttime in Brooklyn, NY.

In dedication to the legendary Wolfgang Weingart.

+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

+++

Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style (Swiss Style) and informed by his training at the Rhode Island School of Design, Salvas works within—and occasionally challenges—this ideology to create thoughtful, dynamic design systems for commercial and cultural institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams at all levels while fostering collaboration, innovation, playfulness, and a positive team culture.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI). 

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

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This website’s visual system and backend respond to timeframes designated for daytime and nighttime in Brooklyn, NY.

In dedication to the legendary Wolfgang Weingart.

Compass Reframed Reimagining the Identity of Real Estate Campaign

Compass is a technology-driven luxury real estate brokerage founded in New York City in 2012, combining design, technology, and a nationwide network of agents.

Context

“Compass Reframed” is a brand campaign across print, digital, out-of-home, and swag, using simple quadrilateral forms—like a door—to invite viewers into the world of luxury real estate in Metro New York.

Print Media

Print advertisements were designed for magazines and newspapers such as Architectural Digest, Vogue, Dwell, The New York Times, and other design-centric print publications.

Digital Media: Social

A suite of social media assets and banner ads highlights the diversity of Metro New York while driving brand awareness and traffic to compass.com.

Digital Media: Banner Ads

A collection of banner ads in a variety of shapes and sizes was designed to drive traffic to compass.com.

Out-of Home

Subway and bus shelter posters, taxi tops, LinkNYC kiosks, street banners, and billboards activated the campaign across Metro New York, reinforcing Compass’s presence in its flagship region.

Swag

T-shirts, pins, tote bags and more were designed for employees and agents to convey their pride and investment in Compass as a luxury brokerage.

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