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+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

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Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style—also known as the Swiss Style—and informed by his training at the Rhode Island School of Design, Salvas builds on this ideology—occasionally challenging it—to help commercial and cultural clients develop thoughtful, dynamic design systems that strengthen and elevate their institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams, ranging from Designers to Associate Design Directors, fostering collaboration and innovation while ensuring creative excellence—where maintaining a positive team culture is essential.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI). 

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

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This website’s visual system and backend responds to seasonal shifts between the time zones EDT and EST, and time frames designated for daytime and nighttime in Brooklyn, NY.

This website is dedicated to and in memory of the legendary Wolfgang Weingart.

SAIC whatnot Studio Potluck—Exposure of Cultural Complexities

Students in the Designed Objects program’s whatnot Studio at the School of the Art Institute of Chicago (SAIC) explored food’s entanglement with global production, profit, identity, politics, ethics, and the environment.

Context

Titled Potluck, the exhibition—presented at Salone del Mobile in Milan, Italy—showcased a wide range of student work.

The design of the exhibition’s print and digital assets uses the absence of color and an emphasis on exposure to question our current cultural zeitgeist.

Digital Media: Desktop

The website, dynamic in contrast and conveying the concept of exposure, is responsive to desktop, tablet, and mobile breakpoints.

Digital Media: Mobile

Digital Media: Social

A variety of social media assets were designed to promote the collective body of student work.

Print Media: Exhibition Catalogue

The exhibition catalogue is strategically wire-o bound to evoke the image of piercing teeth grappling with the themes explored within the exhibition.

Print Media: Exhibition Poster

The exhibition poster, printed on newsprint, nods to the common practice of wrapping fried food in the substrate.

Suggested
Next Project >

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