SAIC whatnot Studio Potluck—Exposure of Cultural Complexities
Founded in 1866, the Art Institute of Chicago (SAIC) is one of the oldest and most renowned art schools in the United States.
SAIC is known for its interdisciplinary curriculum, which encourages students to explore a wide range of artistic mediums and techniques through its undergraduate, graduate, and postgraduate programs.
Context
SAIC students in the whatnot Studio of the Designed Objects program explored how food is intertwined with global production, profit, identity, politics, ethics, and the environment. Titled Potluck, the exhibition at Salone del Mobile in Milan, Italy, showcased a diverse range of ideas through their collective body of work.
The design of print and digital assets for the exhibition uses the absence of color and an emphasis on exposure to question our current cultural zeitgeist—there is no black-and-white, only everything in between.
Digital Media: Desktop
The website, dynamic in contrast and conveying the concept of exposure, is responsive to desktop, tablet, and mobile breakpoints.
Digital Media: Tablet
Digital Media: Mobile
Digital Media: Social
A variety of social media assets were designed to promote the collective body of student work.
Print Media: Exhibition Catalogue
The exhibition catalogue is strategically wire-o bound to evoke the image of piercing teeth grappling with the themes explored within the exhibition.
Print Media: Exhibition Poster
The exhibition poster, printed on newsprint, nods to the common practice of wrapping fried food in the substrate.
