Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.
T Galleria Shop a World of Exceptional Style Campaign
T Galleria is a luxury destination that exists both digitally and physically, featuring the world’s leading luxury brands. It offers travelers the ultimate luxury retail experience, whether at home or abroad, with locations in airports and metropolitan centers.
Context
T Galleria’s “Shop a World of Exceptional Style” campaign places Karen Elson and Jae Yoo in a fantastical tropical world where parrots and exotic wildlife frame luxury merchandise.
Print Media
Print advertisements were designed for in-flight magazines, as well as newspapers such as The New York Times, Oriental Daily News, Headline Daily, The Straits Times, and more.
Digital Media
A social media library of assets was designed as an additional vehicle to activate the campaign. This library includes feed posts, story posts, and carousel posts.
Digital Media: Desktop
The website’s homepage, on desktop, mobile, and tablet, featured an auto-carousel that narrated the entirety of the campaign photography.
Out-of Home
A variety of out-of-home activations took place in city centers and airports. These locations included Los Angeles, Hong Kong, Singapore, Tokyo, and others.
Retail Collateral
Retail packaging and branded merchandise—including notebooks, chocolate bars, neck pillows, and sleep masks—extended the campaign across T Galleria stores and flights to and from Hong Kong.
Suggested
Next Project > 
