Skip to content

+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

+++

Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style (Swiss Style) and informed by his training at the Rhode Island School of Design, Salvas works within—and occasionally challenges—this ideology to create thoughtful, dynamic design systems for commercial and cultural institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams at all levels while fostering collaboration, innovation, playfulness, and a positive team culture.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI).

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

+++

This website’s visual system and backend respond to timeframes designated for daytime and nighttime in Brooklyn, NY.

In dedication to the legendary Wolfgang Weingart.

+1 917 544 0776
jaypetersalvas@gmail.com
@jaypetersalvas

+++

Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.

Grounded in the principles of the International Typographic Style (Swiss Style) and informed by his training at the Rhode Island School of Design, Salvas works within—and occasionally challenges—this ideology to create thoughtful, dynamic design systems for commercial and cultural institutions.

He started his career as a book designer at Chronicle Books in San Francisco, CA. Since then, he’s worked in a variety of creative industries where he’s focused on brand identity, print and digital design, campaigns, packaging, typography, directing a team of creatives, and experimental making.

He has extensive experience leading and mentoring multidisciplinary design teams at all levels while fostering collaboration, innovation, playfulness, and a positive team culture.

He has received creative recognition from numerous publications such as How, Print, Communication Arts, Step, Type Design: Radical Innovations and Experimentation by Harper Collins International, and the British Journal of Photography; and such institutions as the American Institute of Graphic Arts (AIGA), the San Francisco Art Institute (SFAI), the Art Institute of Boston, San Francisco Center for the Book (SFCB), Rhode Island School of Design (RISD), and Yale University. He has served on occasion as a visiting designer at Parsons The New School for Design, School of the Art Institute of Chicago (SAIC), and San Francisco Art Institute (SFAI).

He holds a Master of Fine Arts (MFA) from Yale University, and a Bachelor of Fine Arts (BFA) from Rhode Island School of Design.

+++

This website’s visual system and backend respond to timeframes designated for daytime and nighttime in Brooklyn, NY.

In dedication to the legendary Wolfgang Weingart.

Disney Electronics Packaging Iconic Characters in New Narratives

Disney was established in 1923 by brothers Walt Disney and Roy O. Disney. It has since grown into a global entertainment brand renowned for its enchanting films, iconic theme parks, and beloved characters.

Context

The design system for Disney Electronics packaging reimagines familiar brand codes by borrowing imagery from the Disney archive. Through the use of textures, playful typography, and historic forms, the resulting design feels both nostalgic and contemporary.

Mickey Television

The custom artwork for Mickey Television celebrates historic typography and imagery from The Mickey Mouse Club, one of the most popular television shows for children in the 1950s.

Fantasyland Jukebox

The custom artwork for Fantasyland Jukebox reinterprets classic elements from vintage Alice in Wonderland imagery, including whimsical vines, flowers, and teapots.

Princess Jasmine Television

The custom artwork for Princess Jasmine Television features the princess juxtaposed with forms and patterns from the iconic ride It’s a Small World at the Magic Kingdom in Orlando, Florida.

Visual System

Suggested

WaterMarks Branding a New Water Narrative for Milwaukee

SAIC whatnot Studio Branding the Exposure of Cultural Complexities