Jay Peter Salvas is a New York City–based creative director, graphic designer, and visual artist.
SAIC whatnot Studio Branding the Exposure of Cultural Complexities
Students in the Designed Objects program’s whatnot Studio at the School of the Art Institute of Chicago (SAIC) explored food’s entanglement with global production, profit, identity, politics, ethics, and the environment.
Context
Titled Potluck, the exhibition—presented at Salone del Mobile in Milan, Italy—showcased a wide range of student work, with print and digital assets using the absence of color and an emphasis on exposure to question the current cultural zeitgeist.
Digital Media: Desktop
The website, dynamic in contrast and conveying the concept of exposure, is responsive to desktop, tablet, and mobile breakpoints.
Digital Media: Mobile
The mobile experience translates the site’s dynamic contrast and concept of exposure into a streamlined, touch-based interface optimized for smaller screens.
Digital Media: Social
A variety of social media assets were designed to promote the collective body of student work and exhibition in Milan, Italy.
Print Media
The exhibition catalogue is strategically wire-o bound to evoke the image of piercing teeth grappling with the themes explored within the exhibition.
Print Media: Exhibition Poster
The exhibition poster, printed on newsprint, nods to the common practice of wrapping fried food in the substrate.
Suggested
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